Final Project

       I picked Target for the focus of my project because of the personality that Target has seemed to create. When you mention Target, customers react. There is a sense of coolness and diversity associated with the Target brand. Whether you look at collaborations with fashion designers or the nontraditional store layout, Target strives to bring a bit of individualism to the “big box” idea.

      Social media is vital for a brand like Target that wants to create a personality and connect with the public. Target has used their social media to create two way communications with its customers, both satisfied and dissatisfied.To know whether Target has been successful with their social media campaign, look no further than a new survey by L.E.K. Consulting. The survey found that Target ranked higher than Wal-Mart, Macy’s, and Best Buy in terms of social media promotion. Perhaps why Target has been successful is because they know their customers. The reason many other brands fail at social media, and others are successful is brand recognition. Target knows their customer, they know what their customer relates to. They take that knowledge and bring it to their social media outlets. Another great use of Target’s social media campaign is being able to view items offered regionally on their Facebook Page. As with any retailer, different regions require different things. A consumer wants to know before leaving the house what is available at their local Target. With the positive, comes the negative. Target has received backlash due to terrible customer service, and rude employees. Instead of ignoring the issue, Target takes to their Twitter page to smooth things over with disgruntled customers. Through their social media trinity (Facebook, Twitter, and Facebook) Target has successfully built their brand.

Screencasts

      The best advice I can offer someone who lacks social media skills is to start with Facebook. Creating a page is easy, and takes less than 15 minutes. So many people are on Facebook, and its easily accessible. Facebook allows a one-on-one connect with customers, and the ability for owners to network at a low cost.

How to Create a Facebook Page

Overview of Target's Facebook Page

Conclusion

I think Target will continue to utilize their social media outlets to build their brand up even higher. As long as Target stays true to their customers, and continues to use social media for feedback there success with remain.

Sample Screencast

This screencast demonstrates how to edit images in Photoshop using the shadow & highlight effects. From my personal experience taking a photography class, my teacher would offer only written instructions for Photoshop. Due to his years of experience he left out alot ogf details. Many times I would need to see exactly where to click, but the written instructions just weren't that detailed. By using screencast, a user can physically see exactly what your doing. Every single detail is there.

Facebook Page

I created a Facebook "Fan" page about one of my favorite musicians Karen O. I uploaded an image of her that I think represents her persona. Strong, Fierce, a little too much. On the page I spoke about her background, her youth, and what she is doing now. Also, I included a video of her band, Yeah Yeah Yeahs, first major single "Maps". 

My favorite video on YouTube.

This slightly controversial video was sent to me in anticipation of Black History Month. While the video is a satire on something serious, its humorous in an intellgent way. Black women are often not allowed to be funny outside of the loud overweight best friend. I find this video gives a voice to slight sarcastic but hilarious women everywhere.

My Favorite Site

Even though it's cliche, my favorite website is Youtube.

Youtube is an excellent reference guide for novices like me who
enjoy learning new things but don't want to spend the money
to take a class. As a college student, I can refer to youtube when I need
to know how to solve a problem for cheap.
For example....how to properly cut your
hair in an asymmectrical cut,
Beyond being helpful, youtube has plenty of useless information
such as what happens when you put an Ipod in
the microwave.
Youtube has everything you need.

A little about me....

My name is Brianna.
I am 22.
I am a Mass Comm major...Studio Art minor
I am a graduating senior
I plan to attend graduate school in January.
I love all things Pop Culture related.
Writing about myself is a difficult task.
I mainly use tumblr as my social media outlet.
Before that I used Facebook.